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Skin care after 20, 30 and 40 – how it changes and what it needs

  • Writer: Nikola Kostadinov
    Nikola Kostadinov
  • Jan 13
  • 1 min read

Our skin is a living system, it grows, changes, adapts. And just as our habits and needs change at different stages of our lives, so too should our skin care adapt to age. Here's what you need to know:


After 20:


At 20, the skin is elastic, fresh and full of life. But that's when the first damage from stress, lack of sleep, unwashed makeup and UV rays begins to accumulate.

What does the skin need:

  • Deep but gentle cleansing – opt for a foam like Zipiderm Cleansing Foam .

  • Maintaining the barrier – use a toner that hydrates without making you oily ( Zipiderm Cream Toner ).

  • Starter antioxidant serum and sun protection – always!


After 30:


Hormonal changes, accumulated stress, and a slowed cell cycle make the skin more sensitive and prone to the first signs of aging.

What to add:

  • Intensive hydration – a cream like Zipiderm Intensive Cream restores barrier function.

  • Regenerating serum – powerful formulas with EGF like Hydro Ampoule stimulate cell renewal.

  • Care for the area around the eyes – the first lines appear there.


After 40:


The rate of skin regeneration slows down. Collagen decreases, and the skin becomes drier and looser.

What is important:

  • Nourishment with dense, restorative textures.

  • Products with active ingredients for firming, smoothing and comfort.

  • Regularity and ritual – the right routine is more than half the result.


Regardless of age, consistency and quality formulas are the key to healthy, radiant skin. Antonia Beauty is here to create habits your skin will love.



 
 
 

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